Whiting Out Your Favorite Brands
By day, Andrew Miller is a branding strategist at a New York design agency — working to figure out how to create memorable branding around perhaps not-so-memorable products. But by night, the former designer is stripping away that visual branding by covering it with white Krylon spray paint — to see which of our favorite products are still recognizable in their purest form. From a red Twizzler rope to an old Macintosh computer, the result is Brand Spirit — a blog of 100 ghost-like objects, photographed with an old 1970s camera, over 100 days.
Tell us how Brand Spirit came to be.
It started as a school project at SVA, where I was studying brand strategy. One of the things we talked about a lot in class was how, in Sao Paulo, Brazil, they banned all outdoor advertising, aiming to reduce visual pollution. Not surprisingly, businesses were very worried. But with the ban still in effect, the city is thriving — a recent survey even found that most residents find the ban beneficial. So, I wanted to ask, what happens when you start to imagine a world without brands?